People don't read websites, they use them. Three uses cover almost every visit to a local business site.
1. Call
A phone number in text that isn't tappable is a tiny act of cruelty. Every mention of your number should be a link that dials. Put one in the header, one at the bottom.
2. Book
Even a free Calendly link changes the game. People decide to book at 11pm when calling feels wrong. If they can't book right then, half of them never come back to it.
3. Directions
Your address should open the map app in one tap, because that's how everyone finds everything now.
The test
Hand your site to someone over 60 and ask them to book an appointment. Watch. Don't help. Every place they hesitate is a place you're losing money. This is exactly what we fix, and honestly, the fix is not complicated. It just has to be done with care.