Useful things we tell every business owner. Free.
No jargon, no upsell in disguise. The same advice we give on the phone, written down. English for now; call us and we will happily explain any of it in Georgian, Russian, Ukrainian, or Spanish.
Real photos for a local business: what to shoot and skip
People pick a dentist, a dentist, or a contractor from a phone screen, and the photos do most of the talking. Here's what to shoot, what to leave out, and how to keep the pictures true once they're up.
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Video for a local business: 20 clips in one day
A half-day plan for filming twenty short vertical clips for a local business on a phone, with a simple script, captions, permissions, and a way to tell whether the clips bring in calls and bookings.
What an AI receptionist actually does for a local business
What an AI receptionist really does for an owner-run business, the three kinds we set up, what each costs to the dollar, the limits we build in, and how to test it in the first week.
A logo, a name and a sign: what a local business needs
What a local business actually needs to look like one business everywhere, when a plain wordmark is enough, when a real logo is worth paying for, and the one-page brand sheet any owner can make in an hour.
What a website should cost in Brooklyn in 2026
The real price ranges local businesses around New York are quoted, what the money actually buys, a worked first-year comparison, and the exact questions that show whether you're overpaying.
Set up your free Google Business Profile in 20 minutes
The exact clicks to claim, verify, and fill out your free Google Business Profile, the ten photos to add, scripts for asking and answering reviews, and a 15-minute monthly routine that keeps it ranking.
Most of your customers are on a phone. Is your site?
A 30-second test for your site on a phone, the seven reasons old sites fail it, what to fix in what order, and the exact email to send whoever built it.
Real photos beat stock photos. Every time.
The ten photos every local business needs, how to shoot them with the phone in your pocket, what to say to the customer or employee you want in the frame, and how to size the files so they don't slow your site down.
Your customers speak five languages. Your site speaks one.
How to find out which languages your customers actually speak, what a multilingual site needs in order to work, how to get it translated without embarrassing yourself, and what a second language is worth.
The three buttons every local business site needs
How to set up the three buttons that do almost all the work on a local business site (call, book, directions), where to put them, what an after-hours booking is worth, and how to test them on a real stranger.
We use AI to build websites. Here's exactly what that means.
What the AI actually does on your website, what we do by hand, how its cost is passed through, the mistakes it makes and how we catch them, and the questions to ask any studio that uses AI, including us.
How to get more Google reviews without begging
A step-by-step system for getting more Google reviews: find your review link, make it one tap, what to say at the counter, how to follow up by text, and how to reply to every review.
Own your domain and email. Don't rent them from anyone.
How to check who really owns your domain, hosting, and email in five minutes, and how to move all three into your own name before your web person disappears.
Before you hire anyone to build your website (including us)
Seven questions that expose a bad web deal in one phone call, how to run that call, a worked comparison of two typical quotes, the red and green flags, and our own answers in full.
Your menu is your best salesman. Put it online.
How to put a restaurant menu online that people can actually read on a phone, with prices, three real photos, and a weekly routine that keeps it true.
You don't need SEO tricks. You need the basics, done.
The four basics that actually make a local business show up on Google, with click-by-click steps, a worked example on reviews, and the questions that end an SEO sales call.
Your website has three seconds. Then they're gone.
How to time your website on a phone the right way, find what's slowing it down, fix the four usual causes, and put a dollar figure on every second you're losing.
Your site is live. Here's your first ten days.
A day-by-day plan for the first ten days after a website goes live: where to paste the link, who to text, what to say, what to test, and what it's worth.
A website is a tool. Tools need maintenance.
What quietly breaks on a website nobody maintains, what a monthly plan actually does, how to pick Basic, Growth, or Premium by counting your changes, and the ten-minute monthly check you can do yourself.