Someone hears about you, pulls out their phone at the bus stop, and types your name. What happens next decides whether they call.
The 30-second check
Open your site on your own phone and ask: does it load in under three seconds? Can you read the text without pinching? Is the phone number tappable? Can you find prices in two scrolls? If any answer is no, you're losing people daily.
Why old sites break
Sites built years ago were designed for desktop screens, then squeezed onto phones as an afterthought. Menus collapse wrong, text overlaps photos, buttons hide. The site your web guy showed you on his monitor in 2016 is not the site your customer sees on a subway platform in 2026.
What good looks like
Phone first. Big tappable buttons, your number one thumb-tap away, prices visible, photos that load fast on cell data. Everything else is decoration.